So you’ve got your brand new landing page and you’re excited about the possibilities. It’s your baby or even your new lifeline since you have been searching for a new energy. Then you’re pretty devastated when it’s not doing all that great. Conversions are low and when you asked for help, your designer says it looks great and should be doing well. It’s not his design it’s your marketing. The question is, WHAT DO YOU DO NEXT?

Well, and I’m here to give you some information that you need to turn your stumbling little landing page into a rocking PPC legend.

The headline must match your content!

The headline will be one of the first factors either keeping them on that page or making them hit the “X” and go to your competitor’s page. Now there are plenty of articles on how to write punchy headlines, but I want to remind you that headlines really need to match the content of your landing page. Make it stick. When you’re searching for a product or an answer to a problem you have, you never want someone to waste your time with irrelevant information, do you? The last thing we’re looking for is your potential customers subconsciously or consciously saying I could not immediately see if they can help me. HUGE PROBLEM!

Keep it above the fold

In a lot of ways, your landing page is a lot like the front page of the newspaper. You need to convince the consumer that is walking by the newsstand and glances at the paper to stop and want to know more. The way you can do that is to keep all your essential information above the fold. The fold is the top part of the website that is seen without scrolling down. Most of us make our judgments off of that first impression and decide whether the page, article, the ad is worth our time or not. So what do you put above the fold? We call it the INSPIRATION!

Think of your potential client’s attention span

People are always talking about how this generation has the attention span of a grain of sand.
As a member, there is some truth to this but I prefer to say that we just don’t like to waste our time. Think of how much your attention is pulled on Facebook with all the information in the rotation. With so much information always being thrown at us, we want to be as effective as possible in consuming and processing information, so when there’s too much of it…we shut down. Don’t scare people off! Improve your landing page by breaking information into easy to swallow chunks. By making your content easy to process, you’ll drastically improve your landing page. When people don’t run away, your chances of people converting are much higher. If you want to go the extra mile, contact us today and we can show you how we can take your current traffic and increase the conversions with our designs.

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