So you’ve got your brand new landing page and you’re excited about the possibilities. It’s your baby or even your new lifeline since you have been searching for a new energy. Then you’re pretty devastated when it’s not doing all that great. Conversions are low and when you asked for help, your designer says it looks great and should be doing well. It’s not his design it’s your marketing. The question is, WHAT DO YOU DO NEXT?

Well, and I’m here to give you some information that you need to turn your stumbling little landing page into a rocking PPC legend.

The headline must match your content!

The headline will be one of the first factors either keeping them on that page or making them hit the “X” and go to your competitor’s page. Now there are plenty of articles on how to write punchy headlines, but I want to remind you that headlines really need to match the content of your landing page. Make it stick. When you’re searching for a product or an answer to a problem you have, you never want someone to waste your time with irrelevant information, do you? The last thing we’re looking for is your potential customers subconsciously or consciously saying I could not immediately see if they can help me. HUGE PROBLEM!

Keep it above the fold

In a lot of ways, your landing page is a lot like the front page of the newspaper. You need to convince the consumer that is walking by the newsstand and glances at the paper to stop and want to know more. The way you can do that is to keep all your essential information above the fold. The fold is the top part of the website that is seen without scrolling down. Most of us make our judgments off of that first impression and decide whether the page, article, the ad is worth our time or not. So what do you put above the fold? We call it the INSPIRATION!

Think of your potential client’s attention span

People are always talking about how this generation has the attention span of a grain of sand.
As a member, there is some truth to this but I prefer to say that we just don’t like to waste our time. Think of how much your attention is pulled on Facebook with all the information in the rotation. With so much information always being thrown at us, we want to be as effective as possible in consuming and processing information, so when there’s too much of it…we shut down. Don’t scare people off! Improve your landing page by breaking information into easy to swallow chunks. By making your content easy to process, you’ll drastically improve your landing page. When people don’t run away, your chances of people converting are much higher. If you want to go the extra mile, contact us today and we can show you how we can take your current traffic and increase the conversions with our designs.

The post Ways Our Creative & Optimized Landing Page Can Increase Your Business appeared first on Funnel Traffic Pros.

Your PPC Branding Strategies can be your best asset. So it’s very important to establish a solid foundation. If you haven’t already then start. If you are already in business and don’t have a solid following, rebrand your company. Don’t be scared. PPC is easier than you think. Don’t think about the climb just take one step at a time. Below is a list of (PPC) branding tactics you can use to build your brand no matter the size of your business.

Research Targeted Keywords

People like to compare and research brands before they fully commit to a purchase or service they want. This can take place in the course of a day or a few days. Think about it, when you were buying appliances for your home. One of my friends spent 4 months researching and comparing a refrigerator, and at the end of his search he was so committed, he was convinced he will never have to buy another because he found the best way to find appliances at a reasonable rate and high quality.

Comparison shopping gives you a great opportunity to get in front of and stay in front of your target audience.
For example, bid on search terms like “Brand X Reviews” and “Compare Brand X to Brand Y.” These clicks can be very reasonable and allow you to control the messaging your potential customers are exposed to.
Of course, you will want to display why your brand or service is superior on a landing page, then guide the visitor on to your amazing solution. This is why solid PPC Branding Strategies are key for success.

Bid On Competitors’ Search Terms

If people are interested in your competition, they might be interested (possibly more interested) in you. Because you can take business from them. In fact, bidding on your competition is a common practice that if you aren’t running ads on your competitors’ search terms, potential customers expect to be targeted for their business from multiple companies. Failing to bid on your customer’s search terms means you’ll lose out on potential clicks. Lose the attention of your audience and you lose potential revenue. Do you have current PPC Branding Strategies that are not working? We are doing very well on Google and the others.

Combine Search & Social

Social media is by far one of the most influential mediums today because it allows you to target your market very specifically. PPC Management is key on the different outlets. The influence and presence you have on the different websites can direct new and potential clients to not only learn about your company but how you can help with the products and services they are looking for. Just like that, you have started to create a stronger branding presence. Its key to start today if you have not yet. If you have not been successful in creating positive results, we can help.

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